Page Strength Analyzer

If you're looking for a great way to see how popular or how well established a web site is, this new website is just the tool. It is similar to the Google Page Rank metric where it rates a website based on the number of links to it and its overall value, but this new tool accounts for a number of other factors.
Page Strength Tool

What it analyzes

• Domain Age (How long your website has been running. Usually an older website will have more prestige.)
• Links to your site from .edu and .gov domains (Links from these domains are more important than .com domains because of the exclusivity.)
• Google Page Rank and Alexa Rank

Head on over to this great tool and see how your site matches up.

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Paid Search Advertising vs Free

In the recent year or two both Google AdWords and Overture.com have been #1 when it comes to pay per click advertising. The dynamic capabilities of both engines allow for easily manageable marketing campaigns that reach targeted customers. But will the upfront cost get you higher traffic in the long term?

It is a great idea to use this targeted pay per click advertising as a long term way to guarantee visitors to your site. However, this targeted advertising comes at quite a price. With bids for clicks ranging between $0.30 and $2.00 it won't take long for even a medium sized marketing budget to run into the red. Check the latest prices for your keywords on Overture The solution to this is to get a good mix of both paid advertising and search optimized marketing.

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Meta Tags Not the Answer

If there is one thing you are going to do to help your website get better ranked by search engines. Adding keywords to your website's meta-tags isn't going to do it. The only way adding new keywords to your meta-tags will help is the following:

1. You put new keywords in different pages AND use those keywords throughout that page. This is because search engines are smart enough to realize that someone only added certain words into the keywords and not into the web page because clearly that page isn't actually about those keywords.
2. You don't put too many keywords in your meta-tags because that will get you black-listed. Too many usually means more than 255 characters, and yes spaces are included in that count.

So what should I do then?

• Spend time printing fliers with your web address on them.
• Sign up for a forum that relates to your industry. Use it to offer relevant information and meet new people, don't just post up your advertisements. By making personal contacts with other people you end up not having to sell them things, they ask you to buy them.
• Write an article related to your website or your field of interest and publish it online at E-Zine Articles

  More ideas will be posted soon, that is it for now. Feel free to comment back with more ideas to get a discussion going.

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